Automotive Marketing Solutions

Faerington works with clients to extract value from existing customer data systems.

Dealerships generate enormous amounts of data across a number of areas: Customers, Transactions, Vehicles, and Employees just to name a few. Faerington helps make sense of this data by turning it into useful information.

Faerington extracts value from your data by focusing on producing actionable information...facts, figures and lists that are both timely and relevant.

Some of the questions Faerington answers:

• How does my AOR compare to where my current customers live?
• Where are there more customers inside and outside of my AOR?
• What are the differences between our sales and service customers?
• What are competitors selling inside your AOR?
• Where should we focus our marketing budget?
• How can we be responsive to sudden marketplace shifts (weather, recall, etc)

Ready, Aim, Fire - a simple approach to success:

Ready - What data systems exist (DMS, CRM, etc.), what can we get from each one, and what are the dealerships objectives?

Aim - Use the available data systems to create a plan of action that is simple, achievable, and repeatable.

Fire - Hit the market with targeted marketing that reaches customers with precision and purpose.